Ad type: A specific ad format that's available based on your chosen campaign type and goal.Or if your goal is B2B lead generation, you might run a Search campaign targeting profitable industry keywords (e.g., SEO agency Austin Texas). For example, you might run a Shopping campaign to generate sales for your ecommerce company. Campaign type: The particular strategy you'll use to execute on your campaign goal. Campaign goals include sales, leads, web traffic, brand awareness, product/brand consideration, and app promotion. Campaign goal: The high-level business objective you're trying to achieve via Google advertising.We've learned the intricacies of each ad type, and throughout this article, we'll provide context around what works and what doesn't.īut first, let's clarify a few key terms: In this post, we'll help you figure out exactly what type of Google ads are right for your business.Īt Demand Curve, we've helped countless businesses run profitable Google ads campaigns across multiple verticals. If you're new to the ecosystem and trying to figure out the best ad strategy for your business, it might not be so obvious how all these pieces fit together. There are many different goals, campaign types, and ad formats within the Google ads platform. Ads drive results quickly: Pay per click (PPC) ads generate 2x more visitors than SEO, which means you can grow your business faster.And according to Google, that's being conservative. Google ads generate an 8:1 ROI: Every $1 spent on Google ads generates $8 in profits. It’s also one of the most consistently profitable channels for businesses. Google Ads (formerly Google AdWords) is one of the two largest ad channels (along with Facebook + Instagram).
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